The concept behind the brand is that Boxing in some shape or form has influenced your life. Whether it has been an escape from anxiety, anger, mental health obstacles, or a form of loving yourself again because physically it challenges you. Regardless of how it has impacted your life, there's something untold. That is your story to tell. No judgements, no having to prove yourself, no doubt, no criticism, no perfect version you have to be; just you and your relationship with Boxing.